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Business Analytics and Cyber Security Management in Organizations

by Rajagopal , Ramesh Behl
Save 17% Save 17%
Current price ₹21,884.00
Original price ₹26,261.00
Original price ₹26,261.00
Original price ₹26,261.00
(-17%)
₹21,884.00
Current price ₹21,884.00

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Book cover type: Hardcover
  • ISBN13: 9781522509028
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Business Science Reference
  • Publisher Imprint: Business Science Reference
  • Publication Date:
  • Pages: 372
  • Original Price: GBP 172.0
  • Language: English
  • Edition: N/A
  • Item Weight: 1148 grams
  • BISAC Subject(s): Management

Traditional marketing techniques have become outdated by the emergence of the internet, and for companies to survive in the new technological marketplace, they must adopt digital marketing and business analytics practices. Unfortunately, with the benefits of improved storage and flow of information comes the risk of cyber-attack. Business Analytics and Cyber Security Management in Organizations compiles innovative research from international professionals discussing the opportunities and challenges of the new era of online business. Outlining updated discourse for business analytics techniques, strategies for data storage, and encryption in emerging markets, this book is ideal for business professionals, practicing managers, and students of business.

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