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Business Cases That Get Results by Carrie Marshall

Business Cases That Get Results

by Carrie Marshall
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Book cover type: Paperback
  • ISBN13: 9781780174556
  • Binding: Paperback
  • Subject: N/A
  • Publisher: BCS, the Chartered Institute for IT
  • Publisher Imprint: BCS, the Chartered Institute for IT
  • Publication Date:
  • Pages: 60
  • Original Price: GBP 9.99
  • Language: English
  • Edition: N/A
  • Item Weight: 82 grams
  • BISAC Subject(s): Business Writing, Business Communication / General, and Writing / General

In this book you'll discover the do's and don'ts of pitching your ideas through a business case. You'll learn what the essential components of a business case are, including what key questions you should be answering, how to structure your business case, factors to consider when thinking about benefits and risks, and how best to tackle ROI.

Carrie Marshall is an author and freelance journalist, columnist, copywriter and scriptwriter. She writes features, news and tutorials about technology and has been published in many industry magazines including 'PC Plus', 'Digital Home' and 'What Laptop'. Since 2003, Carrie has also regularly spoken on technology and social media on BBC radio.

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