Business Communications: A Cultural and Strategic Approach

Name: Business Communications: A Cultural and Strategic Approach
Brand: Cengage Learning EMEA
SKU: 9781861525444
Price: 8539.0 INR
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by Michael (De Montfort University) Rouse

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ISBN13: 9781861525444
Binding: Paperback
Subject: N/A
Publisher: Cengage Learning EMEA
Publisher Imprint: Cengage Learning EMEA
Publication Date: September 20, 2001
Pages: 304
Original Price: GBP 66.99
Language: English
Edition: New ed
Item Weight: 600 grams
BISAC Subject(s): Business Communication / General

About The Book

How do communications work, and how can you make them work for you? Communications affect every aspect of our lives, from speaking to someone face-to-face, to sending an e-mail or making a telephone call. Written by authors experienced in teaching on business communications skills courses, this essential textbook serves as a definitive guide to how communications work and how to make them work effectively in businesses and organizations. The authors show that all communication takes place in a cultural context, and that the best approach to improve communication is by a step-by-step development of a communication strategy, providing crucial cultural and strategic perspectives on the topic. The authors systematically take students through the types of communication models, explain cultures and strategies, and help them to improve performance communications. The book explains: How to structure and write a communications strategy How to implement the strategy for written, oral and visual means of communication How to communicate in different situations: in meetings, as a leader, to present an image, or across boundaries Business Communications additionally covers web-based communication to ensure content is appropriate for e-commerce and e-business. Theory and practice are combined at every stage to link understanding with implementation and demonstrate how to use strategies to improve communications. Ideal for introductory business students, Business Communications will complement and go beyond the generic skills covered in many more elementary books. This book is supported by a comprehensive website.

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