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Business Economics and Managerial Decision Making by Trefor Jones

Business Economics and Managerial Decision Making

by Trefor Jones
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Book cover type: Paperback
  • ISBN13: 9780471486749
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Wiley
  • Publisher Imprint: Wiley
  • Publication Date:
  • Pages: 594
  • Original Price: GBP 56.95
  • Language: English
  • Edition: N/A
  • Item Weight: 998 grams
  • BISAC Subject(s): Management, Economics / Microeconomics, and Decision-Making & Problem Solving

Business Economics and Managerial Decision Making is an essential introduction to business economics. A core textbook for students with a grounding in introductory microeconomics, it examines the nature and structure of the firm, and explores the economic principles underlying major business decisions. This accessible text avoids overly mathematical analysis, using diagrams, graphs and tables to explain economic theory.

Trefor Jones draws upon current research and real-world examples from around the globe to illustrate the practical implications of economic theory for the business of the firm. In addition, a major chapter-length case study of a single enterprise (Stagecoach plc) provides an integrative real-world analysis of the core concepts and major theories developed throughout the book.

Extending the approach traditionally taken by business economics texts, Trefor Jones introduces material on the boundaries of the firm, including its growth and development, diversification and mergers.

Trefor Jones currently teaches economics at the School of Management at UMIST. He has significant experience of teaching at undergraduate and postgraduate levels both in economics and business/management environments.

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