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Business Event Legacies: Global industry case studies

by Carmel, M.d. (EDT)/ Edwards, Deborah (EDT)/ Weber, Karin (EDT) Foley
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Current price ₹14,625.00
Original price ₹14,950.00
Original price ₹14,950.00
Original price ₹14,950.00
(-2%)
₹14,625.00
Current price ₹14,625.00

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Book cover type: Hardcover
  • ISBN13: 9781911635291
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Goodfellow Publishers Limited
  • Publisher Imprint: Goodfellow Publishers Limited
  • Publication Date:
  • Pages: 256
  • Original Price: GBP 115.0
  • Language: English
  • Edition: N/A
  • Item Weight: 712 grams
  • BISAC Subject(s): Industries / Hospitality, Travel & Tourism

A cutting edge understanding of the legacy in the field of business events, crucial to the future of the industry. Through eight case studies it explores how business events broker new innovations, generate trade and investment, support local communities,

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