Business Events

Name: Business Events
Brand: Routledge
SKU: 9781032834955
Price: 12867.0 INR
Availability: InStock

by Rob Davidson

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ISBN13: 9781032834955
Binding: Hardcover
Subject: N/A
Publisher: Routledge
Publisher Imprint: Routledge
Publication Date: April 8, 2026
Pages: 476
Original Price: GBP 155.0
Language: English
Edition: 3 ed
Item Weight: 976 grams
BISAC Subject(s): Industries / Hospitality, Travel & Tourism

About The Book

This book provides practical and theoretical content for the business events sector, covering corporate meetings, association conferences, political events, incentive travel, exhibitions, corporate hospitality, awards ceremonies, and SMERF gatherings.

Thematic chapters focus on key topics such as destination marketing, education, sustainability, ethics, and technology for business events. This new third edition has been extensively revised and updated to reflect recent developments in business events, including:

A new chapter focusing on business events in times of crisis, exploring the impacts of the Covid-19 pandemic on this sector

New 'It's my job' testimonials offering practical insights from young people currently employed in business events

New 'Discussion points' at the end of each chapter, offering topics for in-class discussions and coursework

New international case studies illustrating exemplary examples of business events from throughout the world, including emerging destinations such as China, South America, and the Middle East

Written in an accessible yet analytical manner, Business Events is essential reading for all students of events, tourism, and hospitality management. It is also an indispensable resource for anyone entering employment in the business events sector for the first time.

About The Author

Rob Davidson is the Managing Director of MICE Knowledge, a consultancy specialising in research, education, and training services for the business events industry. He is also a Visiting Professor at the Università della Svizzera italiana and a Visiting Fellow at the University of Greenwich in London, UK.

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