Name: Business Gamification for Dummies
Brand: John Wiley & Sons
SKU: 9781118466933
Price: 1826.0 INR
Availability: InStock

Business Gamification for Dummies

by Kris Duggan

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ISBN13: 9781118466933
Binding: Paperback
Subject: N/A
Publisher: John Wiley & Sons
Publisher Imprint: John Wiley & Sons
Publication Date: February 4, 2013
Pages: 284
Original Price: USD 26.99
Language: English
Edition: N/A
Item Weight: 459 grams
BISAC Subject(s): E-Commerce / Digital Marketing and Consumer Behavior

About The Book

From the Back Cover

Learn to:

Build a successful gamification program
Entice and retain customers
Drive employee behavior within your organization

Want to use gamification concepts in business? Game on!

Interested in improving customer loyalty, engagement, and retention? This expert guide to business gamification explains how to apply the principles of this strategic concept to your own business model to entice and retain customers in any web- or app-based experience. If you're interested in learning more about this exciting and innovative business strategy, Business Gamification For Dummies has you covered.

Gamification 101 -- find out how gamification helps you understand the psychology of your users, see how that relates to your business objectives, and determine what behaviors are likely to drive those objectives
Pick your path -- get a handle on the six types of gamification frameworks -- social loyalty, community expert, competitive pyramid, gentle guide, company collaborator, and company challenge -- to decide which is best for your business goals
Get your game on -- discover how to assemble your team and get your gamification program off the ground, whether you're building your own gamification program from scratch or partnering with a provider
Smart gamification -- expand your knowledge with suggested resources for further study and sites and apps that get gamification right

Open the book and find:

The lowdown on game mechanics
What makes users tick
Tips on clarifying business objectives
Valued vs. valuable behavior
The rewards of rewarding
The 4-1-1 on gamification frameworks
How to use gamification technology
Advice on deploying your gamification program
The scoop on analyzing data

About The Author

Kris Duggan is a thought leader of innovative ways to incorporate game mechanics and real-time loyalty programs into web and mobile experiences. Kate Shoup has written more than 25 books, has co-written a feature-length screenplay, and worked as the sports editor for NUVO newsweekly.

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