Business Intelligence e analisi dei dati

Name: Business Intelligence e analisi dei dati
Brand: Edizioni Sapienza
SKU: 9786630170283
Price: 5022.0 INR
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by Byron José Neyra Mendoza

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ISBN13: 9786630170283
Binding: Paperback
Subject: N/A
Publisher: Edizioni Sapienza
Publisher Imprint: Edizioni Sapienza
Publication Date: June 21, 2026
Pages: 52
Original Price: USD 56.0
Language: Italian
Edition: N/A
Item Weight: 82 grams
BISAC Subject(s): Production & Operations Management

About The Book

Il presente volume analizza il ruolo della business intelligence e dell'analisi dei dati nell'ottimizzazione strategica delle vendite, partendo dal presupposto che l'attuale contesto competitivo richieda di sostituire le decisioni commerciali basate esclusivamente sull'intuizione con decisioni fondate su dati concreti. Da una prospettiva sia accademica che applicata, il libro sviluppa tre livelli complementari. In primo luogo, definisce i fondamenti concettuali della business intelligence, della business analytics e dell'analisi commerciale, ponendo l'accento sull'uso di KPI, CRM, dashboard e metriche di performance orientate alle vendite. In secondo luogo, esamina le tecniche di analisi descrittiva, diagnostica, predittiva e prescrittiva a supporto del processo decisionale commerciale, integrando la segmentazione dei clienti, l'analisi del comportamento d'acquisto e la previsione delle vendite. In terzo luogo, presenta un caso pratico riproducibile basato su un set di dati pubblico, accompagnato da codice in Python e da un'alternativa abbreviata in R, affinch� il lettore possa replicare il flusso analitico e adattarlo alla propria organizzazione.

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