Business Intelligence: Making Decisions Through Data Analytics

Name: Business Intelligence: Making Decisions Through Data Analytics
Brand: Business Expert Press
SKU: 9781606491850
Price: 1541.0 INR
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by Jerzy Surma

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ISBN13: 9781606491850
Binding: Paperback
Subject: N/A
Publisher: Business Expert Press
Publisher Imprint: Business Expert Press
Publication Date: March 6, 2011
Pages: 162
Original Price: USD 21.99
Language: English
Edition: N/A
Item Weight: 227 grams
BISAC Subject(s): Information Management and Leadership

About The Book

This book is about using business intelligence as a management information system for supporting managerial decision making. It concentrates primarily on practical business issues and demonstrates how to apply data warehousing and data analytics to support business decision making. This book progresses through a logical sequence, starting with data model infrastructure, then data preparation, followed by data analysis, integration, knowledge discovery, and finally the actual use of discovered knowledge. All examples are based on the most recent achievements in business intelligence. Finally this book outlines an overview of a methodology that takes into account the complexity of developing applications in an integrated business intelligence environment. This book is written for managers, business consultants, and undergraduate and postgraduates students in business administration.

About The Author

Surma, Jerzy: - Dr. Jerzy Surma is an assistant professor at Warsaw School of Economics and a director of postgraduate studies on business intelligence. Prior to his teaching positions, he worked as a business consultant in an information management group and was responsible for the design and implementation of business intelligence solutions for international companies. He is a member of the Strategic Management Society and IESE Business School Alumni. Currently, Dr. Surma has been working on applying advanced data mining techniques in reality mining and analytical customer relationship management.

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