Business Intelligence und Datenanalyse

Name: Business Intelligence und Datenanalyse
Brand: Verlag Unser Wissen
SKU: 9786630162608
Price: 5022.0 INR
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by Byron José Neyra Mendoza

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ISBN13: 9786630162608
Binding: Paperback
Subject: N/A
Publisher: Verlag Unser Wissen
Publisher Imprint: Verlag Unser Wissen
Publication Date: June 21, 2026
Pages: 52
Original Price: USD 56.0
Language: German
Edition: N/A
Item Weight: 82 grams
BISAC Subject(s): Production & Operations Management

About The Book

Das vorliegende Werk analysiert die Rolle von Business Intelligence und Datenanalyse bei der strategischen Optimierung des Vertriebs, ausgehend von der Erkenntnis, dass das heutige Wettbewerbsumfeld erfordert, gesch�ftliche Entscheidungen, die ausschlie lich auf Intuition beruhen, durch evidenzbasierte Entscheidungen zu ersetzen. Aus einer akademischen und anwendungsorientierten Perspektive behandelt das Buch drei sich erg�nzende Ebenen. Erstens werden die konzeptionellen Grundlagen von Business Intelligence, Business Analytics und Vertriebsanalytik dargelegt, wobei der Schwerpunkt auf der Verwendung von KPIs, CRM, Dashboards und vertriebsorientierten Leistungskennzahlen liegt. Zweitens werden Techniken der deskriptiven, diagnostischen, pr�diktiven und pr�skriptiven Analytik zur Unterst�tzung der gesch�ftlichen Entscheidungsfindung untersucht, wobei Kundensegmentierung, Analyse des Kaufverhaltens und Umsatzprognosen einbezogen werden. Drittens wird ein reproduzierbares Fallbeispiel auf der Grundlage eines �ffentlich zug�nglichen Datensatzes vorgestellt, begleitet von Python-Code und einer verk�rzten Alternative in R, damit der Leser den Analyseablauf nachbilden und an sein eigenes Unternehmen anpassen kann.

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