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Business Marketing - the case of Microsoft by Fuat Beyazitoglu

Business Marketing - the case of Microsoft

by Fuat Beyazitoglu
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Book cover type: Paperback
  • ISBN13: 9783640569335
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Publication Date:
  • Pages: 20
  • Original Price: USD 25.5
  • Language: English
  • Edition: N/A
  • Item Weight: 41 grams
  • BISAC Subject(s): Management

Seminar paper from the year 2009 in the subject Business economics - Business Management, Corporate Governance, grade: B, University of Southern Denmark, language: English, abstract: Microsoft is leading computer technology corporation in the world and Microsoft has some opportunities in the market to preserve its position such as good reputation of the brand and huge assets in terms of financial, human and technology; however they have many strong rivals against their units. This paper aims to identify the problems and challenges which are faced by the Microsoft Corporation; and to describe the most appropriate strategy which responds the indicated challenges.

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