Business Model Prototyping: Geschäftsmodellentwicklung Im Hyperwettbewerb. Strategische Überlegenheit ALS Ziel
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Um im Hyperwettbewerb erfolgreich zu sein, wird es Unternehmen nicht mehr gen�gen, sich mit der eigenen strategischen Positionierung und der strategischen Differenzierung zum Wettbewerb zu besch�ftigen. Stattdessen wird die Weiterentwicklung des strategischen Gesch�ftsmodells - das Business Model Prototyping - zunehmend erfolgsentscheidend. Unter Business Model Prototyping versteht man dabei die koh�rente Weiterentwicklung von strategischer Kompetenz, strategischen Prozessen, Nutzenkriterien, Markenimage und Schl�sselressourcen.
Dieses Buch stellt die Entwicklung und Erneuerung von Gesch�ftsmodellen im Hyperwettbewerb in den Mittelpunkt und zeigt Methoden und Vorgehensweisen auf, wie dies erfolgreich gelingen kann. Dabei wird die Umsetzung des Business Model Prototyping in konkreten Unternehmenssituationen (Unternehmensentwicklung, Mergers & Acquisitions, Restrukturierung) beispielhaft dargestellt und erl�utert.
Prof. Dr. Roland Eckert ist Professor für Internatonales Management an der EBC Hochschule University for Applied Sciences in Stuttgart. Er war über viele Jahre in leitenden Positionen in internationalen Beratungsunternehmen tätig. Dabei hat er namhafte DAX-, MDAX- und Mittelstandsunternehmen in Fragen der Strategieentwicklung und umsetzung, Restrukturierung und M&A / PMI beraten.
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