Business Model Revolution. Neue Geschäftsmodelle durch den Einsatz von TRIZ
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Masterarbeit aus dem Jahr 2021 im Fachbereich BWL - Unternehmensgründung, Start-ups, Businesspläne, Note: 1,0, Hochschule Aalen, Sprache: Deutsch, Abstract: In dieser Arbeit wird auf Basis von Literaturrecherche in Kombination mit Erkenntnissen aus Experteninterviews untersucht, inwiefern sich die TRIZ für eine Anwendung im Kontext der Geschäftsmodellinnovation eignet. Besonders in der Ideengenerierung neuer Geschäftsmodelle sind Kreativitätsmethoden von gro er Bedeutung. Heute oft verwendete Methoden, wie zum Beispiel klassisches Brainstorming, unterstützen dabei den Trial-and-Error-Gedanken. Dieser klassische Weg, durch Versuch und Irrtum zu neuen Ideen für innovative Geschäftsmodelle zu gelangen, ist jedoch nicht mehr zeitgemä und weist zu wenig Systematik auf. In Zeiten zunehmender Komplexität und Unvorhersehbarkeit führen Methoden wie diese den Problemlöser selbst an seine Auffassungsgrenzen. Aufgrund bestehender Denkblockaden fällt es vielen Menschen darüber hinaus schwer, komplett neue oder kreative Ideen zu erlangen. Es bedarf daher neuer Wege, um kreative und innovative Ideen zu generieren. Im Rahmen der Masterarbeit wird untersucht, wie eine Anwendung der TRIZ-Werkzeuge für die Ideengenerierung neuer Geschäftsmodelle gestaltet werden kann und wie vor allem die TRIZ-Trends dazu genutzt werden können, radikale und neue Ideen zu generieren.
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