Name: Business Models for Dummies
Brand: For Dummies
SKU: 9781118547618
Price: 2047.0 INR
Availability: InStock

Business Models for Dummies

by Jim Muehlhausen

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ISBN13: 9781118547618
Binding: Paperback
Subject: N/A
Publisher: For Dummies
Publisher Imprint: For Dummies
Publication Date: May 31, 2013
Pages: 364
Original Price: USD 29.99
Language: English
Edition: N/A
Item Weight: 567 grams
BISAC Subject(s): Small Business, Strategic Planning, and Business Writing

About The Book

From the Back Cover

Learn to:

Write a solid business model
Master business model innovation
Master business modeling techniques

Write a business model? Easy.

Business Models For Dummies helps you write a solid business model to further define your company's goals and increase attractiveness to customers. Inside, you'll discover how to make a value proposition, define a market segment, locate your company's position in the value chain, create a revenue generation statement, identify competitors, develop a competitive strategy, and much more.

Business Models 101 -- find out what a business model is, why it matters to your business, how it's defined, and the differences between a business model, a business plan, and competitive advantage
The nuts and bolts -- discover several tools you can use to brainstorm, structure your business model, and divide it into three overarching areas: offering, monetization, and sustainability
The more things change -- get the know-how to spot an eroding business model and use innovation to not only rectify it but also improve your business model
Put the "I" in innovation -- learn how clever businesspeople innovated their business models over decades to come up with powerful tactics like crowdsourcing, virtualized sales processes, and offering insurance to customers

Open the book and find:

The recipe for a successful business model
Common aspects of all business models
Tools to design your business model
How to build a profitable revenue model
The importance of having ongoing competitive advantage
Ways to innovate your business model and avoid pitfalls
Why all business models will eventually erode
Lots of real-life examples from real companies

About The Author

Jim Muehlhausen is the founder and President of the Business Model Institute as well as consultant and speaker to businesses large and small. He is the author of The 51 Fatal Business Errors and How to Avoid Them and a frequent contributor to Entrepreneur, Businessweek, and dozens of other publications.

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