From the Back Cover
Will your business be relevant in 10, 20, or 50 years?
As people use mobile devices more and more, every business-- from restaurants to banks to retailers--is discovering that how they use social technologies, the mobile Internet, and cloud computing can make the stark distinction between business success and failure.
The bottom line for your bottom line? It's no longer possible to make social mobile cloud strategy an afterthought in your business plan.
Thought-provoking and informative, Business Models for the Social Mobile Cloud reveals:
- Why your success will depend on how you change your behavior
- Perspective is everything: You're not just selling goods. You're offering an experience to consumers.
- Why big-picture thinkers survive the game
- How to compete with yourself and collaborate with business rivals
- The crucial skills for success in the twenty-first century
Grow mobile media business models that pump up revenue. Knit an entire ecosystem of employees, partners, and consumers into a rich data resource and collaborative network. Stay relevant for at least the next fifty years. Do it all with the visionary guidance found in Business Models for the Social Mobile Cloud.
Business Models for the Social Mobile Cloud
Before you take your next breath, millions of people will have completed a shopping transaction on their iPad, collected a boarding pass on their smartphone, and in general have tweeted, posted, and downloaded about their favorite or not-so-favorite products, companies, and buying experiences from any number of mobile devices. The social mobile cloud has become a powerful force--turning businesses inside out and exposing all of the people and processes to each other and to the outside world. For today's corporations, hiding behind walls is no longer an option.
Your must-read road map for changing the way you do business, Business Models for the Social Mobile Cloud reveals how you can use the social, mobile, and cloud models and the precious data they generate to motivate and reward employ-ees and delight customers. Written from the perspective of the new consumer reality that's perpetually connecting us digitally to one another as well as to a nonstop stream of information, this book explores:
- Lessons from the history of the Internet
- Building for the social mobile cloud
- Plugging yourself into the cloud
- Adapting to change
- Why customer service is the new marketing
- The rising value of information in products and services
- Redefining shopping and payment
- Undoing our resistance to learning
What will it mean to master this new world? How will you be a leader--or at least a fast follower--in your industry? Read Business Models for the Social Mobile Cloud and get started on a path to maximizing your business impact and positioning your business to reinvent itself and your industry.
Ted Shelton Managing Director, PwC Advisory, leads a social business consulting team focusing on the consumer, retail, and high-tech industries with PwC's Management Consulting Practice. He is an active blogger and industry thought leader on how corporations can better utilize social media and mobile technologies to manage and improve their brands, providing a deep understanding of the leading technology players currently changing the landscape of customer engagement for corporate America.
