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Business Practices in Emerging and Re-Emerging Markets

by S. Singh
Save 35% Save 35%
Current price ₹7,345.00
Original price ₹11,299.00
Original price ₹11,299.00
Original price ₹11,299.00
(-35%)
₹7,345.00
Current price ₹7,345.00

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Book cover type: Hardcover
  • ISBN13: 9781403976222
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Springer
  • Publisher Imprint: Palgrave MacMillan
  • Publication Date:
  • Pages: 259
  • Original Price: EUR 99.99
  • Language: English
  • Edition: 2008
  • Item Weight: 413 grams
  • BISAC Subject(s): Development / Economic Development, Business Ethics, and Management

This book highlights current business practices in the emerging markets of China, Ghana, India, Kenya, Nigeria and UAE, and explains how global competition has created a culture of competitiveness and an era of consumerism. The region-specific issues, tested theories, and empirical evidence make the book of value to both researchers and managers.

Satyendra Singh isan Associate Professor, Marketing and International Business, University of Winnipeg.

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