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Business Research Methods by William G. Zikmund

Business Research Methods

by William G. Zikmund , Barry J. Babin , Jon C Carr, Mitch Griffin
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Book cover type: Paperback
  • ISBN13: 9789353503260
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Cengage Learning India
  • Publisher Imprint: Cengage Learning India
  • Publication Date:
  • Pages: 692
  • Original Price: INR 995.0
  • Language: English
  • Edition: 9th Revised Edition
  • Item Weight: 1000 grams
  • BISAC Subject(s): General

This best-selling text continues in its ninth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. BUSINESS RESEARCH METHODS, 9E, is the ideal text for undergraduate and first year MBA courses in marketing, management, or quantitative studies.

William G. Zikmund, Oklahoma State University

William G. Zikmund, Ph.D., was a professor of marketing at Oklahoma State University until his death in 2002. He received his bachelor of science degree in marketing from the University of Colorado, a master of science degree from Southern Illinois University, and a Ph.D. { "46917946900631": { "barcode": "9789353503260", "weight": "1000", "original_price": "995.0", "original_currency": "INR", "edition": "9th Revised Edition", "binding": "Paperback" } }

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