• ISBN13: 9780198828778
• Binding: Paperback
• Subject: Business Management
• Publisher: Oxford UP
• Publisher Imprint: Oxford UP
• Publication Date: January 1, 2020
• Pages: N/A
• Original Price: GBP 49.99
• Language: N/A
• Edition: N/A
• Item Weight: 1000 grams
• BISAC Subject(s): N/A

The second international edition of the Gold standard textbook in business research: trusted, comprehensive, supportive. The book is accompanied by a suite of online resources that include: multiple choice questions; checklists; a research project guide; interviews with students; data sets; using Excel in data analysis (in Excel); a test Bank; additional Chapter questions; discussion questions; power point slides; a lecturer's guide; case studies; and figures and plates from the text. New to this edition: an additional five students provide first-hand accounts of their experience of doing business research, with accompanying videos available online. Extended material on 'ethics creep', 'big data', and writing academically. E-research is now woven throughout the text, better reflecting how Internet research methodology is taught. A new test Bank and new discussion questions for lecturers are available as part of the educator-only online resources. This second international edition has been extensively streamlined to provide even more focused coverage of the key areas of business research. Language has been simplified throughout and clear, full, explanations of methodologies and philosophies are provided.