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Business: The Key Concepts

by Mark Vernon
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Current price ₹2,099.00
Original price ₹4,198.00
Original price ₹4,198.00
Original price ₹4,198.00
(-50%)
₹2,099.00
Current price ₹2,099.00

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Book cover type: Paperback
  • ISBN13: 9780415253246
  • Binding: Paperback
  • Subject: Business Management
  • Publisher: T&F
  • Publisher Imprint: Routledge
  • Publication Date:
  • Pages: 288
  • Original Price: GBP 31.99
  • Language: English
  • Edition: N/A
  • Item Weight: 332 grams
  • BISAC Subject(s): Skills

About the Book Here is a practical guide to the essentials of business. This book provides everything you need to know about the key concepts and terms, from accountability to zero-sum game. Everything from management, economics and finance to marketing, organizational behaviour and operations is covered in just the right amount of detail to make things clear and intelligible. Business: The Key Concepts: * is detailed yet approachable
* considers new developments in business, notably eBusiness and contemporary business ethics
* covers established subjects, taking an international and strategic perspective that balances theory and practice
* suggests specific further reading for many concepts and also includes an extensive bibliography. Whether you're already in business and could do with a handy reference guide, or you're a student needing an introduction to the fundamentals, Business: The Key Concepts is the perfect companion.

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