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Business to Business Electronic Commerce: Challenges and Solutions

by Merrill Warkentin
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Current price ₹6,222.00
Original price ₹8,816.00
Original price ₹8,816.00
Original price ₹8,816.00
(-29%)
₹6,222.00
Current price ₹6,222.00

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Book cover type: Hardcover
  • ISBN13: 9781930708099
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Idea Group Publishing
  • Publisher Imprint: Idea Group Publishing
  • Publication Date:
  • Pages: 308
  • Original Price: USD 89.95
  • Language: English
  • Edition: N/A
  • Item Weight: 685 grams
  • BISAC Subject(s): E-Commerce / General

In the mid 1990s, the widespread adoption of the web browser led to a rapid commercialization of the Internet. In addition, initial success stories were reported from companies that learned how to create an effective direct marketing channel - selling tangible products to consumers directly with the World Wide Web. By the end of the 1990s, the next revolution began - called business-to-business electronic commerce. This work provides a source of knowledge related to this emerging area of business.

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