Businessplan erstellen und bewerten am Beispiel eines Start-Ups
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Studienarbeit aus dem Jahr 2019 im Fachbereich BWL - Unternehmensgründung, Start-ups, Businesspläne, Note: 1,7, Veranstaltung: Businessplan erstellen, Sprache: Deutsch, Abstract: In dieser Seminararbeit werden die Ziele eines Businessplans erörtert sowie die notwendigen Inhalte um einen erfolgreichen Businessplan zu erstellen. Des weiteren wird die Analyse und Bewertung eines Businessplanes vorgenommen. Jedes Jahr werden in Deutschland tausende neu gegründete Unternehmen angemeldet, doch die ersten fünf Jahre überleben von diesen Start-Up s nur wenige. Will man als Gründer ein eigenes Unternehmen ins Leben rufen, reicht es deshalb nicht nur aus eine gute Geschäftsidee zu haben. Von Beginn an ist eine vorausschauende Planung zwingend notwendig, um sich langfristig am Markt zu behaupten. Unabdingbar ist in diesem Zusammenhang die Erstellung eines Businessplanes, der die schriftliche Zusammenfassung des unternehmerischen Vorhabens der Existenzgründung darstellt. Er gibt dem Gründer die Möglichkeit die wirtschaftliche Realisierbarkeit seiner Idee nochmals auf den Prüfstand zu stellen und die Erfolgsaussichten seines Vorhabens kritisch zu prüfen. Zugleich fungiert der Businessplan als erstes Controllinginstrument, da die in ihm enthaltenen Planrechnungen die spätere Grundlage der ersten Soll-Ist-Vergleiche in der Anfangsphase des Unternehmens bilden. Zudem wird bei der Beantragung von Fördergeldern für die Existenzgründung oder bei Gesprächen mit möglichen Kapitalgebern die Vorlage eines Businessplanes in der Regel vorausgesetzt. Nur so können die externen Stellen einen umfassenden Einblick in die Unternehmensgründung erhalten und darauf eine fundierte Entscheidung über Bewilligung oder Ablehnung der Bezuschussung bzw. Finanzierung des Vorhabens treffen.
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