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Businessplan - Partnerschaft mit einem Franchise-Unternehmen by Anonymous

Businessplan - Partnerschaft mit einem Franchise-Unternehmen

by Anonymous
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Book cover type: Paperback
  • ISBN13: 9783640774838
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Publication Date:
  • Pages: 64
  • Original Price: USD 26.9
  • Language: German
  • Edition: N/A
  • Item Weight: 96 grams
  • BISAC Subject(s): Management

Studienarbeit aus dem Jahr 2010 im Fachbereich BWL - Unternehmensgründung, Start-ups, Businesspläne, Note: 1,0, Sprache: Deutsch, Abstract: Fast Food erfreut sich in Deutschland immer grö erer Beliebtheit. Dabei werden jedoch immer wieder Stimmen laut, die das oftmals ungesunde und fettreiche Essen anprangern. Hier setzt ein relativ neues deutsches Franchise-Unternehmen namens XXX an. Es vereint gesundes und vorzügliches Essen mit den Vorteilen traditionellen Fast Foods - nämlich schnelle Zubereitung und kostengünstige Produkte. Diese Mischung trifft genau das Kundensegment des gesundheitsbewussten jungen Bürgers, das in Zeiten von BSE und Fleischskandalen immer grö er wird. Das Hauptprodukt sind frisch zubereitete Sandwiches, die vor den Augen des Kunden, nach dessen Wünschen individuell zusammengestellt werden. Überdies erhält der Kunde im XXX auch jede Menge leckere Suppen, Salate und Menü s - all diese Produkte werden täglich frisch zubereitet. Das vitaminreiche Gemüse, Hühnchen- und Rindfleischprodukte frei von deklarationspflichtigen Zusatzstoffen und die Frischwurstprodukte sorgen für einen vollkommenen Genuss. XXX hat eine Alternative im Rahmen eines Kooperationsmodells geschaffen, die im Gegensatz zu einer Kooperation mit weltbekannten Marken und den gro en Franchisegebern nachhaltigen wirtschaftlichen Erfolg Existenz verspricht. XXX bietet eine auf europäischer Ebene angemeldete deutsche Marke, die sich seit Jahren erfolgreich gegenüber seinen Wettbewerbern durchsetzt. Grundlagen hierfür sind die transparente Gebührenstruktur und eine funktionierende Produktpalette, die sich durch Qualität, Frische und überzeugenden Geschmack auszeichnet.

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