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Businessplan Und Markterfolg Eines Geschäftskonzepts by Philipp Willer

Businessplan Und Markterfolg Eines Geschäftskonzepts

by Philipp Willer
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Book cover type: Paperback
  • ISBN13: 9783835006546
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Deutscher Universitatsverlag
  • Publisher Imprint: Deutscher Universitatsverlag
  • Publication Date:
  • Pages: 190
  • Original Price: EUR 60.74
  • Language: German
  • Edition: 2007
  • Item Weight: 259 grams
  • BISAC Subject(s): Management

Die Bedeutung und der Nutzen eines Businessplans zur Vorbereitung und Begleitung eines Gr ndungsvorhabens sind heute nicht mehr umstritten. Zu zahlreich sind die positiven Erfahrungsberichte, aber auch die wissenschaftlichen Anforderungen - n gen den empirischen Untersuchungen, die den positiven Einfluss eines Busine- plans auf den sp teren Gr ndungserfolg eines Unternehmens belegen. Allerdings ist bisher der Gr ndungserfolg - verst ndlicherweise - nur mit den Inhalten eines Bu- nessplans in Beziehung gesetzt worden. Vor diesem Hintergrund mag es zun chst berraschen, dass in der vorliegenden Dissertation der Versuch gemacht wird, den Gr ndungserfolg nicht mit der inhaltlichen, sondern vielmehr der formalen Qualit t - insbesondere der Vollst ndigkeit der Informationen - in Zusammenhang zu bringen. Um die Frage zu beantworten, ob das Verfassen eines vollst ndigen Businessplans die Erfolgschancen eines Gesch ftskonzepts am Markt steigert, wird zun chst ein Messkonzept entwickelt und dieses dann auf eine Stichprobe von 50 Businesspl nen (vor allem aus dem Businessplanwettbewerb Nordbayern) angewendet. Die Ergebnisse sprechen durchweg f r die G ltigkeit der eingangs aufgestellten - pothese, anhand der formalen Qualit t des Businessplans aussichtsreiche von we- ger erfolgsversprechenden Gesch ftskonzepten unterscheiden zu k nnen. Diese - n chst theoretisch interessante Erkenntnis ist jedoch auch von enormer praktischer Bedeutung, und zwar in zweierlei Hinsicht: Die Pr fung der formalen Qualit t kann standardisierter und somit "objektiver" erfolgen als eine inhaltliche Pr fung, sie ist aber auch schneller und kosteng nstiger durchzuf hren und damit f r alle Personen und Institutionen interessant, die regelm ig mit der Sichtung einer gro en Zahl von Businesspl nen befasst sind.

Dr. Philipp Willer promovierte bei Prof. Dr. Kai-Ingo Voigt am Lehrstuhl für Industriebetriebslehre, der Wirtschafts- und Sozialwissenschaftlichen Fakultät der Universität Erlangen-Nürnberg. Er ist bei der DATEV eG im Bereich Internationale Märkte für Strategie/Reporting zuständig.

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