Bye-Bye, Computer Guy!: How to Do IT Yourself, Do It Better and Save Lots of Money
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Anyone with the intelligence and Intestinal fortitude to run a business can learn to operate a computer. So why are so many talented entrepreneurs so frustrated with their computers?
Mark Beckley knows why, based on decades of working in corporate information technology (IT) and helping small business owners. IT concepts that work well for big business do not work for small business. IT firms looking to create annuities for themselves secured by their clients' data do not serve the needs of small business
Small businesses need a simple, stripped-down version of IT, focusing on self-reliance and using the 80-20 rule, where most folks can do up to 80% of IT on their own and get help with the rest. If you can run a successful business, you can master the basic IT concepts in a few hours of reading and practice. How many hours do you spend on your computer? How much would it be worth to be 10, 20 or even 30% more productive? Why would anyone leave that kind of money on the table? Take control and become a confident power user of your computer!
Beckley, Mark: - After more than 20 years working in information technology for firms like Creative Gourmets, Polaroid, and Bolt Beranek and Newman (BBN), and 15 years consulting on nights and weekends, Mark Beckley started Small Business Computing in January 2004. Since then, Mark has been building high-performance custom desktops and servicing the technology needs of small business and home office clients on Boston's North Shore. For more than a decade now, the majority of his income has come from building custom desktops, and he believes he is the only one in his service area building machines at this level. More notably, nearly every machine that Mark has built in the last decade is still in service today. Mark graduated from Bentley College (now Bentley University) in 1980 with a bachelor's degree in computer systems and an associate's degree in accounting. He worked for a small software firm and then joined Creative Gourmets in 1988, where he headed the information technology (IT) department. In the early 1990s he joined Polaroid Corporation, where he eventually ran technical support at corporate headquarters. He returned to Bentley College in 1990 and graduated cum laude with an MBA in 1993.
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