Cached: Decoding the Internet in Global Popular Culture

Name: Cached: Decoding the Internet in Global Popular Culture
Brand: New York University Press
SKU: 9780814708675
Price: 3754.0 INR
Availability: InStock

by Stephanie Ricker Schulte

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ISBN13: 9780814708675
Binding: Paperback
Subject: N/A
Publisher: New York University Press
Publisher Imprint: New York University Press
Publication Date: March 18, 2013
Pages: 272
Original Price: GBP 25.99
Language: English
Edition: N/A
Item Weight: 409 grams
BISAC Subject(s): Popular Culture

About The Book

"This is the most culturally sophisticated history of the Internet yet written. We can't make sense of what the Internet means in our lives without reading Schulte's elegant account of what the Internet has meant at various points in the past 30 years."
--Siva Vaidhyanathan, Chair of the Department of Media Studies at The University of Virginia

In the 1980s and 1990s, the internet became a major player in the global economy and a revolutionary component of everyday life for much of the United States and the world. It offered users new ways to relate to one another, to share their lives, and to spend their time--shopping, working, learning, and even taking political or social action. Policymakers and news media attempted--and often struggled--to make sense of the emergence and expansion of this new technology. They imagined the internet in conflicting terms: as a toy for teenagers, a national security threat, a new democratic frontier, an information superhighway, a virtual reality, and a framework for promoting globalization and revolution.

Schulte maintains that contested concepts had material consequences and helped shape not just our sense of the internet, but the development of the technology itself. Cached focuses on how people imagine and relate to technology, delving into the political and cultural debates that produced the internet as a core technology able to revise economics, politics, and culture, as well as to alter lived experience. Schulte illustrates the conflicting and indirect ways in which culture and policy combined to produce this transformative technology.

About The Author

Schulte, Stephanie Ricker: - Stephanie Ricker Schulte is Assistant Professor of Communication at the University of Arkansas.

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