Campaign '96: A Functional Analysis of Acclaiming, Attacking, and Defending

Name: Campaign '96: A Functional Analysis of Acclaiming, Attacking, and Defending
Brand: Praeger Publishers
SKU: 9780275963613
Price: 9557.0 INR
Availability: InStock

by William L. Benoit

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ISBN13: 9780275963613
Binding: Hardcover
Subject: N/A
Publisher: Praeger Publishers
Publisher Imprint: Praeger Publishers
Publication Date: November 24, 1998
Pages: 288
Original Price: GBP 75.0
Language: English
Edition: N/A
Item Weight: 626 grams
BISAC Subject(s): American Government / General, Public Speaking & Speech Writing, and Communication Studies

About The Book

Benoit, Blaney, and Pier apply the functional theory of political campaign discourse to the 1996 presidential campaign. When a citizen casts a vote, he or she makes a decision about which candidate is preferable. There are only three types of rhetorical strategies for persuading voters to believe a candidate is the better choice: acclaiming or self-praise, attacking or criticizing an opponent, and defending or responding to attacks. As they illustrate, acclaims, if accepted by the audience, make the candidate appear better. Attacks can make the opponent seem worse, improving the source's apparent preferability. If attacked, a candidate can attempt to restore--or prevent--lost credibility by defending against that attack.

As Benoit, Blaney, and Pier point out, the functional theory of political communication is relatively new, and their book illustrates it with a detailed analysis of the most recent presidential campaign. One of the major strengths of the study is the variety of message forms examined: television spots, debates, talk radio appearances, keynote speeches, acceptance speeches, speeches by spouses, radio addresses, and free television time remarks. It also examines all three parts of the campaign--primary, nominating conventions, and general campaign. This comprehensive analysis of the '96 presidential campaign will be of considerable use to students, scholars, and other researchers dealing with contemporary American electioneering.

About The Author

WILLIAM L. BENOIT is Professor of Communication at the University of Missouri. He has published numerous articles and three books, including Candidates in Conflict: Persuasive Attack and Defense in the 1992 Presidential Debates (1996, with William T. Wells).

JOSEPH R. BLANEY is an Assistant Professor of Mass Communication at Northwest Missouri State University. He has published, with Benoit, in The Journal of Communication and Religion.

P. M. PIER is a doctoral candidate in the Department of Communication at the University of Missouri. She has published, with Benoit and Blaney, in Communication Quarterly.

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