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Case Studies in Sport Marketing

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₹6,749.00
Original price ₹6,749.00
Original price ₹6,749.00
₹6,749.00
Current price ₹6,749.00

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Book cover type: Paperback
  • ISBN13: 9781940067001
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Fitness Information Technology, Inc, U.S.
  • Publisher Imprint: Fitness Information Technology, Inc, U.S.
  • Publication Date:
  • Pages: 205
  • Original Price: GBP 51.99
  • Language: English
  • Edition: N/A
  • Item Weight: 374 grams
  • BISAC Subject(s): General

This much awaited second edition includes contemporary case studies that demonstrate applications of marketing techniques in the sport industry. The new edition, comprised of completely newly written cases, analyses a myriad of contemporary marketing plans, such as forming strategic alliances through sponsorship, creating community and building fan equity, and using inclusive sport as a vehicle for development and peace. This text is a valuable asset to supplement sport marketing courses at the graduate and undergraduate levels.

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