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Cases in Entrepreneurship by Armen Hadjinian

Cases in Entrepreneurship

by Armen Hadjinian
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₹21,879.00
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₹19,136.00
₹19,136.00

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Book cover type: Hardcover
  • ISBN13: 9798823369534
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Cognella Academic Publishing
  • Publisher Imprint: Cognella Academic Publishing
  • Publication Date:
  • Pages: 58
  • Original Price: GBP 172.95
  • Language: English
  • Edition: 2. Auflage
  • Item Weight: 250 grams
  • BISAC Subject(s): General

Cases in Entrepreneurship provides students with diverse, real-world examples of entrepreneurship in action. Through real-world cases, readers learn critical lessons in business management, business development, and entrepreneurship.

Each case includes a short introduction, explanations of why the case is important, key terms, the case itself, and post-reading case questions. The second edition features seven new case studies in which a new manager reflects on the concept of leadership at a colleague's retirement banquet, readers are encouraged to consider of the role of soft skills in management and leadership, ethical issues within a company threaten to detail its financial success, and a profitable business considers way in which to grow. Additional cases explore Red Bull's competitors and innovators in the energy drink industry, launching a catering business, and maintaining a small company's altruistic foundations as they expand and grow.

Cases in Entrepreneurship is an ideal supplementary textbook for courses and programs in business management and entrepreneurship.

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