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Casos modernos em desenvolvimento e comunicação estratégica by Chile, Daniel

Casos modernos em desenvolvimento e comunicação estratégica

by Daniel Chile
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Book cover type: Paperback
  • ISBN13: 9786208066673
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Edicoes Nosso Conhecimento
  • Publisher Imprint: Edicoes Nosso Conhecimento
  • Publication Date:
  • Pages: 64
  • Original Price: GBP 37.0
  • Language: Portuguese
  • Edition: N/A
  • Item Weight: 105 grams
  • BISAC Subject(s): General

Modern Cases in Development and Strategic Communication" é um livro abrangente que explora questões contemporâneas, desafios e estratégias nos domínios do desenvolvimento e da comunicação estratégica. O livro oferece uma coleção de estudos de casos reais, ilustrando a forma como a comunicação é utilizada como uma ferramenta para o desenvolvimento em vários sectores, como a saúde, a educação, a governação e a mudança social. Também investiga as práticas de comunicação estratégica no mundo empresarial, destacando a forma como as organizações gerem as suas relações públicas, a imagem da marca e o envolvimento das partes interessadas. Ao analisar estes casos, o livro fornece uma visão sobre a evolução dos papéis dos profissionais de comunicação na condução de mudanças sociais e organizacionais no complexo ambiente global de hoje. Este recurso é essencial para estudantes, investigadores e profissionais que procuram compreender as aplicações práticas das teorias da comunicação em contextos estratégicos e de desenvolvimento.

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