Chancen und Herausforderungen für alternative Logistikprozesse im E-Commerce
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Bachelorarbeit aus dem Jahr 2014 im Fachbereich BWL - Beschaffung, Produktion, Logistik, Note: 1,7, Universität Bremen, Sprache: Deutsch, Abstract: Der Stellenwert des Internets ist in den vergangenen Jahrzehnten stark gestiegen. Weltweit nutzen es mittlerweile über 2,1 Milliarden Menschen, davon ca. 65 Millionen Nutzer in Deutschland. Dies entspricht ca. 79 % der deutschen Gesamtbevölkerung, womit sich Deutschland im internationalen Vergleich auf den vorderen Plätzen einreiht (Heinemann 2012, 1). Nicht zuletzt durch die vielen Vorteile - wie beispielsweise der enorm beschleunigte Informationsfluss zwischen Anbieter und Abnehmer, welche mittels der Verbreitung des Internets entstanden sind - konnte sich die Technik auch im Bereich des Handels immer weiter etablieren. Der dadurch neu entstandene Bereich des elektronischen Handels führte beispielsweise dazu, dass Einkäufe ohne die Abhängigkeit von Öffnungszeiten durchgeführt werden können. Diese Handelsform wird unter dem Begriff des Electronic Business zusammengefasst. Ein Teilbereich des Electronic Business stellt der Electronic Commerce dar, mit welchem sich die vorliegende Arbeit näher befasst (Vahrenkamp/Kotzab 2012, 122). Durch die stetig zunehmende Nutzung des Internets steigen die Umsätze im Online-Handel rasant. Die Absatzzahlen wachsen kontinuierlich und die Prognosen für die kommenden Jahre lassen keinen Abbruch dieses Trends erahnen (Heinemann 2012, 1-2). Demnach ist dem Thema E-Commerce eine immer höher werdende Bedeutung zuzuschreiben. Betrachtet man in diesem Zusammenhang die Zahlen von Amazon, dem führenden E-Commerce-Unternehmen, wird diese Entwicklung noch deutlicher. Der Nettoumsatz von Amazon betrug im ersten Quartal 2007 3,02 Mrd. $ und sieben Jahre später im ersten Quartal 2014 bereits 19,74 Mrd. $ (Amazon/Statista 2014, o.S.). Dies entspricht einer Umsatzsteigerung von über 600 %, was die wachsende Bedeutung des Online-Handels unterstreicht. Der Grund für das starke Wachstum des E-Commerce ist l
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