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Chancen und Risiken des Franchising beim Aufbau einer unternehmerischen Existenz by Simon, Benedikt

Chancen und Risiken des Franchising beim Aufbau einer unternehmerischen Existenz

by Benedikt Simon
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Book cover type: Paperback
  • ISBN13: 9783668750661
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Publication Date:
  • Pages: 30
  • Original Price: USD 26.9
  • Language: German
  • Edition: 1. Auflage
  • Item Weight: 50 grams
  • BISAC Subject(s): General

Studienarbeit aus dem Jahr 2010 im Fachbereich BWL - Allgemeines, Note: 1,3, Verwaltungs- und Wirtschafts-Akademie Göttingen, Veranstaltung: BWL-Sminar, Sprache: Deutsch, Abstract: Hertz, Holiday Inn, Pepsi und McDonald s, wer kennt diese weltweit vertretenen Marken nicht? Doch worin liegt eigentlich das Erfolgsgeheimnis dieser Unternehmen und kann dieses als Wegweiser zu einer eigenen unternehmerischen Existenz dienen? Laut dem Institut für Mittelstandsforschung in Bonn gab es im Jahr 2009 412.600 Unternehmensgründungen, gleichzeitig lagen aber auch 393.400 Unternehmensaufgaben vor. Diese Zahlen zeigen deutlich, dass der Vorgehensweise eines Jungunternehmers eine gro e Bedeutung zugeschrieben werden muss. Eine Existenzgründung ist mit vielen Risiken verbunden, doch können die Chancen genutzt werden, die sich aus einer Selbstständigkeit ergeben, ohne dabei ein zu hohes unternehmerisches Risiko einzugehen? Die Lösung könnte in einem fertigen Geschäftskonzept liegen, das gegen eine Gebühr und eine Umsatzbeteiligung erworben wird. Dieses Prinzip nennt sich Franchising und erfreut sich zunehmender Beliebtheit. Das Franchising stellt einem Existenzgründer ein bereits getestetes Marktkonzept zur Verfügung und vermittelt ihm das nötigte Know-how für eine erfolgreiche unternehmerische Zukunft. Doch die Motive einer Partnerschaft sind verschieden und bürgen somit auch Risiken für den Existenzgründer. Diese Hausarbeit setzt sich schwerpunktmä ig mit der Frage auseinander, inwieweit das Franchising von einem Existenzgründer als Einstieg in eine Selbständigkeit genutzt werden kann. Hierfür werden zunächst die zentralen Begriffe definiert, um mögliche Missverständnisse oder auch Verständnisschwierigkeiten zu minimieren. Daraufhin wir die Geschäftsidee des Franchising in Bezug auf den potentiellen Existenzgründer vorgestellt. Behandelt werden die Chancen und Risiken, die sich bei der Wahl des Franchising ergeben und welche Alternativen einem Existenzgründer bei dem Aufbau eine

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