Chancen und Risiken des Online-Handels im Vergleich zum stationären Handel am Beispiel der Textilbranche
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Projektarbeit aus dem Jahr 2018 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2,5, Sprache: Deutsch, Abstract: Das Ziel dieser Betriebswirtarbeit ist es, die Chancen und Risiken des Online-Handels im Vergleich zum stationären Handel am Beispiel der Textilbranche aus Sicht der Käufer und aus Sicht der Verkäufer näher darzustellen und zu analysieren. Das Internet ist heutzutage nicht mehr wegzudenken aus unserem Alltag. Viele Tätigkeiten lassen sich schnell und einfach von zu Hause aus erledigen. Das macht sich besonders bemerkbar in der Bekleidungsindustrie, welche einen bedeutenden Strukturwandel erlebt. Immer mehr Menschen nutzen die Vorzüge des World Wide Web und kaufen ihre Kleidung im Internet. Die Umsatzzahlen des Online-Bekleidungshandels steigen kontinuierlich an, wohingegen die Umsatzahlen des stationären Bekleidungshandels rückläufig sind bzw. stagnieren. Es gibt viele verschiedene Gründe für diesen Strukturwandel in der Bekleidungsindustrie. Eine der Gründe, weshalb viele Menschen ihre Einkäufe im Internet tätigen sind die günstigen Konditionen, die Online-Händler ihren Kunden anbieten. Ein weiterer wichtiger Aspekt, der nicht au er Acht gelassen werden sollte ist die schnelle Lieferung der Waren. Oftmals werden die Waren schon am nächsten Tag geliefert. Kunden möchten schnell und flexibel einkaufen. Durch den Fortschritt der modernen Informations- und Kommunikationstechnologien, können Kunden orts- und zeitunabhängig ihre Einkäufe tätigen. Der Online-Handel bietet nicht nur den Kunden Vorteile, sondern auch Unternehmen können von den wirtschaftlichen Vorteilen des Internets profitieren. Das erkennen vor allem immer mehr kleinere und mittelständische Unternehmen und bieten ihre Produkte über das Internet an. Der Online-Handel birgt nichtsdestotrotz neben den vielen Vorteilen ebenso einige Risiken, die nicht au er Betracht gelassen werden sollten.
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