Change Management am Beispiel einer Landkreisverwaltung
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Studienarbeit aus dem Jahr 2003 im Fachbereich Psychologie - Arbeit, Betrieb, Organisation, Note: 1,0, Hamburger Fern-Hochschule (Betriebssoziologie/ -psychologie), Sprache: Deutsch, Abstract: Ziel des Change Managements ist die Schaffung eines veränderungsfreundlichen Klimas, in dem neue Ideen und Konzepte entstehen können. Daneben ist auch die Unternehmensentwicklung von entscheidender Bedeutung. Nicht nur Wachstum, auch Revitalisierung, Sanierung, Konsolidierung oder Wertsteigerung sowie die Entwicklung von Organisationen gehören zu den gängigen Zielvorstellungen. Weiterer wesentlicher Punkt ist die Mehrwertschöpfung aus dem ganzen Menschen. Nicht nur seine Arbeitskraft gilt es zu schöpfen sondern die in ihm steckenden Innovationen und kreativen Potenziale (SIMON 2002, 85) Je nach dem, welche Ziele das Unternehmen verfolgt, kann aus einer Vielzahl von Methoden und Instrumenten ausgewählt werden. Als mögliche Zielrichtungen kommen z.B. in Betracht: - Finanzziele - Leistungs- und Qualitätsziele - Strukturziele - Entwicklungsziele Mögliche Methoden werden einerseits nach den Adressaten der Ma nahme (Einzelner, die Gruppe, das Unternehmen, relevante Umwelten des Unternehmens) sowie andererseits nach der Art der Ma nahme unterschieden. Das Wissen und Können, die Einstellung und das Verhalten stellen sich dabei eher als weiche Faktoren dar, während als eher harte Faktoren Strukturen und Abläufe sowie Systeme und Regelungen verstanden werden (DOPPLER/ LAUTERBURG, 2002, 213). In Anlage 1 sind verschiedene Instrumente, Methoden und Verfahren der Unternehmensentwicklung dargestellt. Wie in einer Cafeteria kann das Management die geeigneten Methoden auswählen. Welche Methoden also letztlich im Unternehmen eingesetzt werden, hängt mit der individuell vorzunehmenden Analyse der Ist-Situation und dem daraus angestrebten Sollzustand zusammen. Nur wer seine individuellen Ziele kennt, wird erfolgreich Veränderungsprozesse gestalten können. Bei der Erarbeitung eines ge
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