Change Management. Hürden und Methoden
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Studienarbeit aus dem Jahr 2020 im Fachbereich BWL - Unternehmensforschung, Operations Research, Note: 2,0, Sprache: Deutsch, Abstract: Im Rahmen dieser Arbeit soll die Wichtigkeit eines funktionierenden Change-Managements herausarbeitet werden. Ferner soll aufgezeigt werden, was die Hürden eines erfolgreichen Change-Managements sein können und wie diese umgangen oder erfolgreich bewältigt werden können. Um dies zu erreichen, wird ein Veränderungsprozess für ein fiktives Unternehmen erstellt. Aufgrund der Vielzahl von Change-Management-Methoden beschränkt sich diese Arbeit auf zwei konkrete Methoden. Dazu gehören das Drei-Phasen-Modell sowie der Acht-Stufen-Plan. Veränderung. Wandel. Erneuerungen. Oder auf Englisch eben Change. Zu fast keinem Thema finden sich mehr Zitate und Lebensweisheiten. Der Wandel ist ein unveränderbarer Teil unseres Lebens, dem wir ständig ausgesetzt sind. So ist es folgerichtig, dass auch in Unternehmen der Wandel eine zentrale Rolle spielen muss. Nach dem erwerbswirtschaftlichen Prinzip ist in einer Marktwirtschaft das oberste Ziel eines Unternehmens, einen möglichst hohen Gewinn zu erzielen. So ist es nur folgerichtig, dass auch Unternehmen sich immer wieder neu ausrichten müssen - aufgrund ihrer Unternehmenszahlen und ihrer Gewinnmaximierungsziele oder angesichts der fortschreitenden Digitalisierung im 21. Jahrhundert. Es gibt eine Vielzahl von unterschiedlichsten Herausforderungen, denen sich Unternehmen stellen müssen. So findet das Change-Management schon immer auch in Unternehmen statt - auch wenn es noch nicht immer als solches erkannt wurde.
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