Change Management in Franchise-Systemen des textilen Einzelhandels
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Diplomarbeit aus dem Jahr 2008 im Fachbereich BWL - Unternehmensf�hrung, Management, Organisation, Note: 1,0, Fachhochschule Technikum Wien (Studiengang Unternehmensf�hrung), Veranstaltung: Diplomarbeit, Sprache: Deutsch, Abstract: Zum Thema Change Management wurden in der Vergangenheit zahlreiche theoretische Modelle und Werkzeuge publiziert, jedoch existieren kaum Publikationen, die den Aspekt des Franchisings ber�cksichtigen. Franchising ist ein vertikales Vertriebskonzept auf kooperativer Basis, welches laut Franchise-Statistik 2006 des �sterreichischen Franchiseverbandes seit Jahren konstantes Wachstum aufweist. Franchise-Nehmer k�nnen durch ihre finanzielle und wirtschaftliche Abh�ngigkeit vom Franchise-Geber sehr sensibel in Bezug auf Ver�nderungen reagieren. Aus diesem Grund ist es gerade in Franchise-Systemen wichtig zu wissen, worauf bei der Umsetzung von Ver�nderungen besonders geachtet werden muss. Das Ziel dieser Diplomarbeit ist, ein Franchise-Change-Modell zu entwickeln, welches f�r die Umsetzung von Ver�nderungen in Franchise-Systemen anwendbar ist.Die Grundlage f�r die Entwicklung dieses Modells stellen zwei Forschungsfragen dar. Aufgrund der Vielf�ltigkeit an Change-Instrumenten, die in der Literatur aufgezeigt werden, ist das Ziel der ersten Forschungsfrage, jene Methoden zu identifizieren, die auch in Franchise-Systemen bei Ver�nderungen anwendbar sind und aus Sicht der Franchise-Geber und beratenden Unternehmen Erfolg versprechen. Die zweite Forschungsfrage widmet sich ausschlie lich konkreten Praxiserfahrungen, wo die Befragten dazu eingeladen werden, von eigenen Erfolgskriterien und erlebten Risken zu erz�hlen. Das Franchise-Change-Modell wird unter Ber�cksichtigung der Ergebnisse aus qualitativen Interviews entwickelt, wobei diese Erkenntnisse in Hinblick auf die Literatur kritisch hinterfragt werden. Dazu findet auch der Acht-Stufen-Prozess von Kotter Verwendung, der mit dem Modell verglichen wird. Das Franchise-Change-Modell soll F
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