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Channel Revolution by Stefan Utzinger

Channel Revolution

by Stefan Utzinger
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Book cover type: Paperback
  • ISBN13: 9781446723500
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Lulu.com
  • Publisher Imprint: Lulu.com
  • Publication Date:
  • Pages: 324
  • Original Price: GBP 22.5
  • Language: English
  • Edition: N/A
  • Item Weight: 477 grams
  • BISAC Subject(s): General

Channel Revolution is a pragmatic guide to successfully building an indirect IT sales channel. Stefan Utzinger explains why in times of the cloud, SaaS and increasing globalization, taking a revolutionary approach is the way to go. The book gives detailed advice on the following topics: - Selecting and attracting the right channel partners - When to use project versus product oriented resellers - Managing the pipeline - Delivering larger projects with your partners - Effectively generating and managing leads - The right discount strategy - And much more ...

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