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Children as Consumers: A Psychological Analysis of the Young People's Market

by Adrian Furnham , Barrie Gunter
Save 17% Save 17%
Current price ₹6,790.00
Original price ₹8,148.00
Original price ₹8,148.00
Original price ₹8,148.00
(-17%)
₹6,790.00
Current price ₹6,790.00

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Book cover type: Paperback
  • ISBN13: 9780415185356
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Routledge
  • Publisher Imprint: Routledge
  • Publication Date:
  • Pages: 224
  • Original Price: USD 65.99
  • Language: English
  • Edition: 1
  • Item Weight: 354 grams
  • BISAC Subject(s): Developmental / Child

Explores how children become socialised into consumer society, how they respond to advertising, what they like and dislike, what they believe and disbelieve, and whether they need to be protected through special legislation and regulation.

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