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China Champions: Wie Deutsche Unternehmen Den Standort China Für Ihre Globale Strategie Nutzen by Lutz Kaufmann, Dirk Panhans, Boney Poovan

China Champions: Wie Deutsche Unternehmen Den Standort China Für Ihre Globale Strategie Nutzen

by Lutz Kaufmann , Dirk Panhans , Boney Poovan
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Book cover type: Paperback
  • ISBN13: 9783322826268
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Gabler Verlag
  • Publisher Imprint: Gabler Verlag
  • Publication Date:
  • Pages: 228
  • Original Price: EUR 42.05
  • Language: German
  • Edition: Softcover Repri
  • Item Weight: 377 grams
  • BISAC Subject(s): Management

L�ngst haben sich international t�tige Konzerne im chinesischen Absatzmarkt positioniert und dr�cken sich gegenseitig die Margen. Doch auf der Kostenseite besitzt China einen entscheidenden Standortvorteil, den deutsche Unternehmen zu ihrem eigenen Nutzen ausspielen k�nnen: Die Kombination aus Faktorkosten und Skaleneffekten macht China zunehmend auch als Produktionsstandort f�r den asiatischen oder gar weltweiten Markt interessant. Einer Studie der Autoren zufolge, werden bereits in f�nf Jahren ein Drittel der deutschen Wertsch�pfung in China f�r den Auslandsmarkt bestimmt sein. Experteninterviews mit 50 Top-Managern deutscher Tochterunternehmen in China geben Aufschluss �ber Verlagerung von Standorten.
Eine F�lle von Unternehmensfallstudien aus dem Automobilbau, dem Maschinen- und Anlagenbau, der Elektrotechnik/Elektronik, der Chemie, sowie der pharmazeutischen Industrie erlaubt zudem Einblicke in konkrete Anwendungsbeispiele.

Lutz Kaufmann ist Inhaber des Herbert-Quandt-Stiftungslehrstuhls für Betriebswirtschaftslehre, insbes. Internationales Management, an der Wissenschaftlichen Hochschule für Unternehmensführung (WHU).
Dirk Panhans ist Doktorand und wissenschaftlicher Mitarbeiter am
Lehrstuhl für Internationales Management, WHU. Boney Poovan und Benedikt Sobotka haben als wissenschaftliche Mitarbeiter an der Erstellung der Studie mitgewirkt.

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