China-Marketing: Erfolgsfaktoren Fuer Die Marktbearbeitung

Name: China-Marketing: Erfolgsfaktoren Fuer Die Marktbearbeitung
Brand: Peter Lang Gmbh, Internationaler Verlag Der W
SKU: 9783631554548
Price: 3691.0 INR
Availability: InStock

by Andreas Tank

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ISBN13: 9783631554548
Binding: Paperback
Subject: N/A
Publisher: Peter Lang Gmbh, Internationaler Verlag Der W
Publisher Imprint: Peter Lang Gmbh, Internationaler Verlag Der W
Publication Date: June 14, 2006
Pages: 178
Original Price: GBP 35.6
Language: German
Edition: Revised
Item Weight: 260 grams
BISAC Subject(s): Education

About The Book

Nachrichten von Misserfolgen ausländischer Unternehmen in China sind in den letzten Jahren keine Seltenheit. Die einst euphorische Berichterstattung weicht zunehmend einer kritischen Analyse, und die Frage nach nachhaltigen Erfolgsfaktoren gewinnt bei Unternehmen mit China-Engagement immer mehr an Bedeutung. Umfassend und fundiert gibt dieses Werk Antworten und verdeutlicht anhand zahlreicher Praxisbeispiele sowohl Fehler- als auch Erfolgsquellen.

About The Author

Der Autor: Andreas Tank, geboren 1979 in Lemgo, studierte von 1999 bis 2003 an der Universität Kassel sowie an der Grande Ecole INSEEC Paris/Bordeaux Volks- und Betriebswirtschaft. Seit 2001 liegt sein Forschungsschwerpunkt auf China. 2005 erfolgte die Promotion. Der Autor arbeitete für verschiedene große international agierende Unternehmen unter anderem in Deutschland, den USA, Kanada und Frankreich, und ist zurzeit für ein deutsches Unternehmen in China tätig.

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