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China's Media Go Global by Daya Kishan Thussu

China's Media Go Global

by Daya Kishan Thussu , Hugo De Burgh , Anbin Shi
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Book cover type: Hardcover
  • ISBN13: 9781138665842
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Routledge
  • Publisher Imprint: Routledge
  • Publication Date:
  • Pages: 324
  • Original Price: GBP 171.99
  • Language: English
  • Edition: N/A
  • Item Weight: 660 grams
  • BISAC Subject(s): Media Studies

As part of its 'going out' strategy, China is using the media to promote its views and vision to the wider world and to counter negative images in the US-dominated international media. China's Media Go Global, the first edited collection on this subject, evaluates how the unprecedented expansion of Chinese media and communications is changing the global media landscape and the role of China within it.

Each chapter examines a different dimension of Chinese media's globalization, from newspapers, radio, film and television, to social media and journalism. Topics include the rise of Chinese news networks, China Daily as an instrument of China's public diplomacy and the discussion around the growth of China's state media in Africa. Other chapters discuss entertainment television, financial media and the advertising market in China.

Together, this collection of essays offers a comprehensive evaluation of complex debates concerning the impact of China on the international media landscape, and makes a distinctive addition to Chinese media studies, as well as to broader global media discourses. Beyond its primary readership among academics and students, China's Media Go Global is aimed at the growing constituency of general readers, for whom the role of the media in globalization is of wider interest.

Daya Kishan Thussu is Professor of International Communication at the University of Westminster, UK.

Hugo de Burgh is Professor and Director of the China Media Centre, University of Westminster, UK.

Anbin Shi is Professor and Director of the Israel Epstein Center for Global Media and Communication at Tsinghua University, Beijing, China.

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