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Church Advertising, Public Relations and Marketing in Twentieth-Century America: Retailing Religion by John C. Hardin

Church Advertising, Public Relations and Marketing in Twentieth-Century America: Retailing Religion

by John C. Hardin
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Book cover type: Paperback
  • ISBN13: 9783031130465
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Springer
  • Publisher Imprint: Palgrave MacMillan
  • Publication Date:
  • Pages: 391
  • Original Price: EUR 129.99
  • Language: English
  • Edition: 2022
  • Item Weight: 492 grams
  • BISAC Subject(s): United States / General, History, and Modern / General

From the Back Cover

This book examines the complex relationship between religion and business in twentieth-century America. It is the story of how Christianity's most basic institution, the local church, wrestled with the challenges and compromises of competing in the modern marketplace through adopting the advertising, public relations, and marketing methods of business. It follows these sacred promoters, and their critics, as they navigated between divinely inspired and consumer demanded. Amid an animated and contentious battleground for principles, practices and parishioners, John C. Hardin explores the landscape of selling religion in America and its evolution over the twentieth century.


John C. Hardin holds a PhD in U.S. History from the University of Maryland, USA. He works at the intersection of culture and social change, drawing on his experience as a scholar, philanthropic leader, musician, and former pastor.

John C. Hardin holds a PhD in U.S. History from the University of Maryland, USA. He works at the intersection of culture and social change, drawing on his experience as a scholar, philanthropic leader, musician, and former pastor.

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