Circular Design in der Praxis: Strategien und Konzepte zur Gestaltung der neuen, regenerativen Kreislaufwirtschaft
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Unbestritten ist Design ein wichtiger Motor von Innovation. Aufgabe ist es allerdings auch, mit der zu schaffenden Anziehungskraft begehrlicher Produkte verantwortungsvoll umzugehen. Dieses Buch richtet sich an Gestalter, die Circular Design für die neue, regenerative Kreislaufwirtschaft anwenden möchten. Diese "Circular Economy" wurde 2015 von der EU in Gang gebracht und verlangt nach neuen Gestaltungsstrategien. Die Methoden von Circular Design können helfen, den Spagat zu schaffen, attraktive Produkte zu gestalten und gleichzeitig verantwortungsvoll mit den Ressourcen umzugehen. Dieses Buch holt viele gute Ansätze vor den Vorhang. Vorgestellt werden die wichtigsten Strategien und Konzepte, dazu Impulse und Anregungen aus der Praxis. Ebenso wird deutlich, dass es nicht nur eine Umgestaltung der Produkte braucht, sondern auch, über das eigentliche Produkt hinaus zu schauen.
Sonja Eser ist promovierte Biologin mit Schwerpunkt Umwelt und Ökotoxikologie. Seit Jahren arbeitet sie im Bereich Circular Design und Kompetenzentwicklung für zukunftsfähiges Wirtschaften mit ihrem Unternehmen SinnenWandel. Ihre Arbeit ist motiviert von der festen Überzeugung, dass es keinen Widerspruch geben darf zwischen erfolgreichem Wirtschaften und respektvollem Umgang mit Mensch und Natur, deshalb setzt sie sich für ein Wirtschaften am Vorbild der Circular Economy ein. Nach dem Aufbau einer Akademie in München zu Cradle to Cradle entwickelte sie eines der ersten realisierten Einfamilienhäuser nach diesem Konzept. Sie leitet die Forschungslinie Circular Design an der Fachhochschule Salzburg Campus Kuchl. 2015 fand dort die erste deutschsprachige Konferenz zu Circular Design statt.
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