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Click Fraud - Analyse und Methode zur Identifzierung by Diesenbacher, Otto

Click Fraud - Analyse und Methode zur Identifzierung

by Otto Diesenbacher
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Book cover type: Paperback
  • ISBN13: 9783656141181
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Publication Date:
  • Pages: 122
  • Original Price: USD 67.5
  • Language: German
  • Edition: N/A
  • Item Weight: 168 grams
  • BISAC Subject(s): Networking / General

Diplomarbeit aus dem Jahr 2011 im Fachbereich Informatik - IT-Security, Fachhochschule Salzburg (Informationstechnik und System-Management), Sprache: Deutsch, Abstract: Click Fraud is an upcoming and increasing challenge for all aspects of e-commerce and online-marketing. This diploma thesis tries to categorize the term click fraud. Common ways of performing click fraud (botnets, forced browser-clicks) are described and analyzed. The approaches of circumvention of click-fraud by the operators of ad- networks and searchengines are shown, as also the possibilities of afterwards detection of click fraud by companies. A framework with examples is provided to develop and analyze algorithms to detect click fraud.

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