Clientologia

Name: Clientologia
Brand: Edizioni Sapienza
SKU: 9786209679247
Price: 10568.0 INR
Availability: InStock

by Eurico Nhassengo

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ISBN13: 9786209679247
Binding: Paperback
Subject: N/A
Publisher: Edizioni Sapienza
Publisher Imprint: Edizioni Sapienza
Publication Date: March 24, 2026
Pages: 292
Original Price: USD 117.0
Language: Italian
Edition: N/A
Item Weight: 395 grams
BISAC Subject(s): Production & Operations Management

About The Book

Il marketing nasce nel 20 secolo, con la missione di visualizzare l'evoluzione delle strategie aziendali e soddisfare in modo efficiente le esigenze del mercato e delle persone. Questo viaggio � iniziato con l'idea di creare connessioni semplici tra produttori e consumatori, ma dovute allo sviluppo sociale, economico e tecnologico, in cui i clienti arrivano gi� al punto vendita con idee o informazioni precise su ci� di cui hanno bisogno. Inoltre, esiste un'ampia disponibilit� di prodotti e servizi, quindi avere un buon prodotto o servizio � diventato insufficiente per far prosperare un'azienda. Pervaso da uno spirito radicale, ho deciso di dare il mio contributo, sotto forma di libro, per rendere gli imprenditori consapevoli della necessit� di prendersi cura dei propri clienti interni (dipendenti), comprendendo che questi sono l'anello di congiunzione tra l'azienda e i clienti esterni. Prendersi cura dei dipendenti in modo cortese e sano � una pratica assertiva che genera buoni risultati, poich� attraverso la reciprocit� i dipendenti replicheranno la buona cura ricevuta per soddisfare i clienti esterni.

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