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Collaborative Advantage by Paul Skinner

Collaborative Advantage

by Paul Skinner
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Book cover type: Paperback
  • ISBN13: 9781408710746
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Little, Brown Book Group
  • Publisher Imprint: Little, Brown Book Group
  • Publication Date:
  • Pages: 240
  • Original Price: GBP 13.99
  • Language: English
  • Edition: N/A
  • Item Weight: 316 grams
  • BISAC Subject(s): Business Communication / General, Organizational Behavior, and Organizational Development

'Collaborative Advantage offers the perfect recipe for successful businesses that improve lives' -- Ben Cohen and Jerry Greenfield, co-founders of Ben and Jerry's

'A valuable contribution to the vital task of getting people to see the business world as a complex, interconnected ecosystem, rather than as a sharp-elbowed race to the bottom' -- Rory Sutherland, Vice-chairman of Ogilvy Group UK, and the Spectator's 'Wiki Man'.

Strategic consultant and social entrepreneur Paul Skinner argues that we have now reached a turning point in history from which creating Competitive Advantage may no longer be in the best interests of an organization.

He presents today's business and social challenges through a new strategic lens and offers this book as a practical guide to help you create Collaborative Advantage, transform your business and change the world.

You will gain access to world-leading techniques to enable you to:

- Mobilize staff, partners, collaborators and customers around a common purpose that gets everyone you need firmly on your side.
- Foster improved innovation, reach more customers or beneficiaries, build greater loyalty, generate greater income and forge more ambitious partnerships.
- De-couple your potential for growth from the level of resource your organization controls.

This is an indispensable guide that will help you transform the growth of your business or the impact of your non-profit by bringing the fuller value-creating potential of the outside world inside your organization.

Paul Skinner is the founder of the Agency of the Future, a collaborative consultancy that helps clients and partners create Collaborative Advantage to drive organizational success, create economic value and improve peoples' lives.

He is also the founder of Pimp My Cause, which uses cause-related challenges to enhance the capabilities of individual marketers and marketing teams and supports over 2,000 charities and social enterprises with access to pro bono marketing in the process.

Paul has advised clients as diverse as PwC and the United Nations, Sony and Save the Children.

In 2014 he was awarded an honorary visiting fellowship at Edge Hill University business school, has twice won Consultant of the Year awards from the Chartered Institute of Marketing and is an advisory board member at London's Museum of Brands, Packaging and Advertising.

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