Collaborative Planning, Forecasting and Replenishment (CPFR). Implementierung und strategische Rahmenbedingungen
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Studienarbeit aus dem Jahr 2018 im Fachbereich BWL - Beschaffung, Produktion, Logistik, Note: 1,3, AKAD University, ehem. AKAD Fachhochschule Stuttgart, Sprache: Deutsch, Abstract: Das Ziel dieser Arbeit ist es, das CPFR-Konzept zu erkl ren und darzustellen in welchen Branchen es prim r zum Einsatz kommt. Zus tzlich wird erkl rt, welche strategischen Voraussetzungen erf llt sein m ssen, damit CPFR eingef hrt werden kann. Zuerst werden die relevanten Grundlagen geschaffen, indem auf CPFR eingegangen wird. Hierbei wird die begriffliche Abgrenzung vorgenommen sowie die CPFR Branchen beschrieben. Im darauffolgenden Kapitel werden die Vor- und Nachteile von CPFR aufgezeigt. Im vierten Kapitel werden dann die strategischen Voraussetzungen f r die Einf hrung von CPFR dargestellt. Zum Schluss wird die Ausarbeitung zusammengefasst und ein Ausblick gegeben. Die Globalisierung und der dadurch noch gr er gewordene Wettbewerb auf dem Markt stellen Unternehmen st ndig vor neue Herausforderungen. Durch den erh hten Konkurrenzdruck, sowie individualisierte und wachsende Kundenanspr che, sind die Unternehmen gezwungen, Innovationen hervorzubringen, um den langfristigen Erfolg der Firma zu sichern. Darauf reagieren die Unternehmen mit der Nutzung der Potentiale neuer Informationstechnologien und st rkerer Vernetzung. Besonders im Fokus steht dabei die Wertsch pfungskette, auch Supply Chain genannt, die schon heute Partner aus Industrie, Handel und Dienstleistung verkn pft. Da Produktivit tssteigerungen in der heutigen Zeit kaum noch zu realisieren sind, nutzt man die Kostensenkungspotentiale in der Logistik. Insbesondere im Handel, welcher enorm auf reibungslose Logistikabl ufe angewiesen ist, kommt der Logistik eine strategische Bedeutung zu. Durch die bernahme der Logistikf hrerschaft soll auch die Kostenf hrerschaft erreicht werden. Aber nicht nur im Handel spielt Logistik eine wichtige Rolle, auch in der Industrie ist eine starke Vernetzung zwischen den Lieferanten, Produ
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