Collaborative Planning, Forecasting and Replenishment: State of the Art eines aktuellen Konzeptes
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Inhaltsangabe: Einleitung: In der Konsumgüterindustrie und bei Handelsunternehmen wird zur Zeit ein neues Konzept diskutiert, das Unternehmen eine bessere Bestandsteuerung bei gleichzeitig sinkenden Kosten verspricht. Schon häufiger wurden, ausgelöst von dem harten Wettbewerb in der Konsumgüterbranche, Ansätze zur Rationalisierung der Lieferkette vorgenommen. Collaborative Planning, Forescasting and Replenishment (CPFR) ist ein weiteres Managementkonzept, das den begonnenen Weg von Quick Response, Vendor Managed Inventory, Efficient Consumer Response und Supply Chain Management fortsetzt. In einem neunstufigen Geschäftsmodell der Voluntary Interindustry Commerce Standards Association werden die verschiedenen Stufen der Zusammenarbeit dargestellt. Das Modell ist in drei verschiedene Phasen eingeteilt, wobei es sich in der ersten um den Planungsprozess handelt. Grundsätzliche Rahmenbedingungen und die Entwicklung eines gemeinsamen Geschäftsplan werden hier festgelegt, bevor in der zweiten Phase der Prognoseprozess umgesetzt wird. In diesem Abschnitt des Modells ist es wichtig, das die Geschäftspartner schon im Vorfeld gemeinsame Lösungsmechanismen entwickelt haben, die bei entstehenden Problemen greifen. In der letzten Phase handelt es sich um die Auftragsbearbeitung, in der die Umwandlung der Prognose in einen verbindlichen Auftrag vorgenommen wird. Mit dem CPFR-Geschäftsmodell ist eine gute Grundlage für kooperative Prozesse gelegt worden, dessen erfolgreiche Umsetzung aber nur in einem entsprechenden Umfeld möglich wird. Kooperation, Vertrauen und geeignete Technologien sind ein Muss, um CPFR nicht schon in den Ansätzen scheitern zu lassen. Besteht zwischen den Geschäftspartnern ein solches Umfeld und werden weitere Erfolgsfaktoren beachtet, können Rationalisierungspotentiale, wie genauere Verkaufsprognosen, Bestandssenkungen, Umsatzsteigerungen oder Kostenreduzierungen verwirklicht werden. Einen starken Impuls für die Implementierung von CPFR geht von den vier
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