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Come Realizzare Davvero Un Progetto Artistico by Italia, Music Business

Come Realizzare Davvero Un Progetto Artistico

by Music Business Italia
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Book cover type: Paperback
  • ISBN13: 9798705738212
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Independently Published
  • Publisher Imprint: Independently Published
  • Publication Date:
  • Pages: 110
  • Original Price: USD 5.38
  • Language: Italian
  • Edition: N/A
  • Item Weight: 114 grams
  • BISAC Subject(s): General

Al giorno d'oggi, un cantautore emergente, un musicista o una band che sta ultimando il proprio progetto artistico si trova di fronte ad uno scenario molto complesso ed eterogeneo: può inserire i propri brani sulle piattaforme digitali dedicate alla musica quali Spotify o Apple Music, può caricare su Youtube e sulle proprie pagine social quali Instagram, Facebook e TikTok i video delle proprie canzoni (in aggiunta ad una carrellata di contenuti multimediali come foto, video e materiale extra) o, in ultimo, può realizzare un album su supporto fisico (CD o vinile ad esempio), da consegnare alle case discografiche, ai gestori dei locali della propria zona o da vendere a parenti e affini. Comunque sia è bene che l'artista definisca il proprio prodotto musicale tenendo bene in mente la sua struttura, il target di pubblico a cui si riferisce, le strategie di marketing del proprio prodotto e le tempistiche di attuazione del proprio piano. L'obiettivo finale, oltre a quello ambito di differenziarsi e di emergere nel mercato musicale, è di portare l'ascoltatore a interessarsi al progetto, a partecipare alle iniziative portate in essere e, quindi, alla vita dell'artista in modo attivo. Per tale motivo nel seguente elaborato si andranno ad analizzare dettagliatamente tutti gli elementi che permettono a un artista emergente di sviluppare il proprio progetto musicale in maniera strutturata, coerente e professionale. Più precisamente ci si occuperà della ricerca di un'identità visiva; della creazione del brand; della realizzazione di un piano di comunicazione che includa obiettivi, target di riferimento e strategie di comunicazione tradizionali e alternative; dei ricavi, costi e risultati economici; degli scenari futuri.

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