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Comércio eletrónico na Índia by Kingshuk Mukherjee

Comércio eletrónico na Índia

by Kingshuk Mukherjee
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Book cover type: Paperback
  • ISBN13: 9786209580604
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Edicoes Nosso Conhecimento
  • Publisher Imprint: Edicoes Nosso Conhecimento
  • Publication Date:
  • Pages: 52
  • Original Price: GBP 38.19
  • Language: Portuguese
  • Edition: N/A
  • Item Weight: 82 grams
  • BISAC Subject(s): Production & Operations Management

J� estamos cientes da evolu��o e transforma��o do retalho organizado nas �ltimas d�cadas e da sua interpreta��o na �ndia. Tamb�m fomos apresentados a v�rios formatos de retalho que evolu�ram ao longo do tempo. Atrav�s deste livro, exploraremos um formato de retalho que cresceu exponencialmente em termos de popularidade, mas que ainda se encontra em fase de evolu��o e crescimento na �ndia. O livro apresentar� o conceito de com�rcio eletr�nico e, em seguida, focar� principalmente nas atividades B2C (Business-to-Consumers), que podem ser denominadas como retalho eletr�nico. Atrav�s deste livro, exploraremos o surgimento, crescimento, desenvolvimento e diversifica��o dos principais retalhistas eletr�nicos na �ndia, as suas hist�rias de sucesso e o caminho a seguir.

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