Coming out of the Closet: Exploring LGBT Issues in Strategic Communication with Theory and Research

Name: Coming out of the Closet: Exploring LGBT Issues in Strategic Communication with Theory and Research
Brand: Atlantic Books
SKU: 9781433119507
Price: 13024.0 INR
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by Natalie T. J. Tindall , Richard D. Waters

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ISBN13: 9781433119507
Binding: Hardcover
Subject: N/A
Publisher: Peter Lang Inc., International Academic Publi
Publisher Imprint: Peter Lang Inc., International Academic Publi
Publication Date: May 31, 2013
Pages: 280
Original Price: GBP 117.15
Language: English
Edition: New ed
Item Weight: 558 grams
BISAC Subject(s): Business Aspects

About The Book

This edited volume shares research on the impact and interaction of campaigns and programming from advertising, marketing, and public relations on internal (e.g., practitioners and employees) and external (e.g., consumers, activists) stakeholders from the LGBT community. Chapters highlight a significant change in the focus of strategic communications and the struggle of practitioners.

About The Author

Natalie T. J. Tindall (PhD, University of Maryland) is an assistant professor in the Department of Communication at Georgia State University. She has published many book chapters and articles online and in journals such as Journal of Public Relations Research, Public Relations Review, Public Relations Journal, Howard Journal of Communications, PRism, and the International Journal of Strategic Communication. She is a member of the Public Relations Society of America Work, Life & Gender Task Force and vice chair-elect for the Public Relations Division of the Association for Education in Journalism and Mass Communication.
Richard D. Waters (PhD, University of Florida) is an assistant professor in the School of Management at the University of San Francisco. He has published more than 45 research articles on stakeholder relations in the nonprofit sector, new communication technologies, and the career experiences of gay male practitioners in public relations. He serves on the editorial boards of four research journals: Journal of Public Relations Research, PRism, Journal of Public and Nonprofit Sector Marketing, and Nonprofit Management & Leadership.

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